Automotive
Toyota Display totem with screen for Toyota Professional
What we did
- Client
- Toyota
- Sector
- Automotive
- Area
- Printing · Events
- Type of work
- POS & displays · Trade show stands
- Location
- Spain
Fabrication of a display totem for Toyota Professional, the brand's light commercial vehicle division, installed on its stand at a trade show. The piece integrates a screen at the top, the brand logo in relief and a vertical stripe in corporate red. Unical Graphic handled the production design, the workshop fabrication and the placement on the stand.
The challenge
The totem had to house a large screen with a clean finish, with no visible screws or cables, and be stable enough for an area with visitor traffic. It needed to suit Toyota Professional's understated image and the vehicles displayed around it.
Our solution
The body was built in dark grey lacquered board, with a frame that sits the screen flush and protects its edges. The base was resolved with a wide plinth that provides stability without fixings. The Toyota Professional logo was applied in relief at the bottom and a red stripe along the side adds the brand accent. Cabling was routed internally to a single rear outlet.
Materials used
- Dark grey lacquered board body
- Flush frame for a large-format screen
- Corporate logo in relief
- Side stripe lacquered in corporate red
- Base plinth and internal cable routing
Results
- Built-in screen with no visible cables or fixings
- A stable piece in a busy area without fixings
- Understated finish in line with Toyota Professional's image
- Video content at the visitor's eye level
- Reusable at other shows and dealerships
The work up close
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