Carnival-themed Toyota Yaris photocall with the car displayed on floor vinyl in Sitges

Automotive

Toyota Carnival photocall and new Yaris display in Sitges

Printing
Events
Sitges

The project

What we did

Client: Toyota
Sector: Automotive
Area: Printing · Events
Type of work: Photocalls & press walls · Large format · Corporate events · Launches & openings
Location: Sitges

Production and installation of a display photocall for the new Toyota Yaris on the occasion of carnival, set up on the terrace of a hotel in Sitges. The set consists of a large carnival-themed banner on a truss frame, matching floor vinyl on which the car is displayed and welcome roll-ups indoors. Unical Graphic took on the printing, the frame build and the vinyl application.

The challenge

The car had to be displayed outdoors on jointed paving, and the backdrop had to withstand wind and direct sun without losing tension. The carnival graphics had to sit alongside Toyota's brand image without drawing attention away from the car.

Our solution

The banner was tensioned on a free-standing aluminium truss frame, with ballast at the base so it could work outdoors without fixings. The floor was covered with printed anti-slip vinyl carrying the same background graphic and coloured confetti at the edges, so backdrop and floor read as a single scene. The car was positioned on the vinyl, at the centre of the photo frame. Inside the hotel, roll-ups in the same graphic line guided the guests.