AbbVie event stage with a pallet backdrop, illuminated "D.A." letters, jumping figure silhouettes and a timber catwalk through the audience

Pharmaceutical

AbbVie Stage set and photocall for an atopic dermatitis event

Events
Spain

The project

What we did

Client: AbbVie
Sector: Pharmaceutical
Area: Events
Type of work: Corporate events · Photocalls & press walls
Location: Spain

A full stage set for an AbbVie event on atopic dermatitis. The stage backdrop was built from timber pallets, carrying illuminated "D.A." letters, silhouettes of people jumping, the AbbVie logo and stage skirts with the messages "En Dermatitis Atópica" and "Todo en D.A.". A pallet catwalk runs through the room between the rows of chairs, and the welcome area has a photocall with the slogan "Dándolo todo en D.A." and a branded wall.

The challenge

The room was a bright white open space with a technical ceiling and two large side screens. It needed its own warm character, in line with the campaign message, without blocking the screens and using pieces that could be set up and taken down on the day.

Our solution

We built the stage backdrop and the catwalk from timber pallets, which bring texture and warmth against the white room. On that structure we placed the illuminated "D.A." letters, the cut-out silhouettes and the yellow graphic panels with the logo, leaving both projection screens clear. At the entrance we set up the campaign photocall and a corporate wall with the AbbVie logo.