Institutional
Turespaña Suspended light boxes for the Spain pavilion in Berlin
What we did
- Client
- Turespaña
- Sector
- Institutional
- Area
- Printing · Events
- Type of work
- Trade show stands · Large format
- Location
- Berlin
Production and installation of the suspended graphic elements of the Spain pavilion at an international tourism fair in Berlin. Large light boxes hang from the venue structure with imagery from the 'I need Spain' campaign and German copy, joining a faceted backlit ceiling over the counter area. Unical Graphic took on the printing of the fabric graphics and the work at height.
The challenge
The pieces were very large and had to hang from the exhibition hall's structure, with the graphics taut and aligned from face to face and with the illuminated ceiling.
Our solution
The light boxes were built on suspended truss, with large-format printed fabric tensioned on each face. The images were adapted to the geometry of each piece so the logo and copy stay visible from the aisles. The faceted backlit ceiling continues the language of the boxes and gives even light over the counter area. The work at height was carried out before the furniture went in.
Materials used
- Large-format light boxes on truss structure
- Tensioned printed fabric
- Faceted backlit ceiling
- Campaign graphics on the suspended boxes
- Installation at height
Results
- Campaign visible across the pavilion
- Taut graphics aligned from face to face
- Even light over the counter area
- A recognisable national image at an international fair
The work up close
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