Institutional
Turismo Andaluz Fair pavilion with suspended kites and light ceilings
What we did
- Client
- Turismo Andaluz
- Sector
- Institutional
- Area
- Printing · Events
- Type of work
- Trade show stands · Large format · Launches & openings
- Location
- Spain
Production and installation of the Andalucía pavilion at a tourism fair. The large space is organised along a central axis marked by a row of suspended fabric kites carrying the Andalucía logo. On either side are large tilted light boxes with each province's name over sunset skies, backlit landscape panels and octagonal counters for the provincial tourism boards. Unical Graphic took on the graphic production, the fabrication and the build.
The challenge
A pavilion of this size risks reading as a collection of separate stands. It needed a single identity, recognisable from a distance, while giving each province its own space.
Our solution
The central axis was resolved with kites in tensioned fabric on frames, suspended in a row from the pavilion's structure, each with the logo printed on it. The provinces are identified by large-format light boxes hung at an angle, with backlit fabric and the name in calligraphy. The side walls carry backlit panels showing landscapes of each destination, and the octagonal counters, with graphic fronts and lit corners, repeat along the route. Fuchsia carpet ties the whole space together.
Materials used
- Suspended kites in tensioned fabric on frames
- Hanging light boxes with backlit fabric
- Backlit landscape panels on the side walls
- Octagonal counters with graphic fronts and lighting
- Exhibition carpet in the corporate colour
- Rigging suspended from the roof structure
Results
- A pavilion identity recognisable across the venue
- Each province identifiable by its light box
- A clear route along the line of kites
- A bright, unified space despite its size
- Modular elements reusable at other editions
The work up close
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