Automotive

Airco Well Promotional Car Livery in Cut Vinyl

Signage
Spain

The project

What we did

Client: Airco Well
Sector: Automotive
Area: Signage
Type of work: Fleets
Location: Spain

Promotional livery for a series of Audi cars for Airco Well, a brand of air conditioning systems and cabin filters. The job involved applying the 'allergy friendly' treatment lettering to the front door and the logo in reduced format on the wing, all in cut vinyl. Preparation and application were carried out entirely at our premises in Cabrera de Mar before delivery.

The challenge

The substrate was a premium vehicle with metallic paint and highly visible panels: any adhesive residue, bubble or misalignment shows immediately. The graphics also had to come off without leaving a mark once the promotional campaign ended, which determined the choice of vinyl.

Our solution

We plotter-cut the lettering and logo in cast vinyl with a clean-removal adhesive, in the corporate colour, and mounted them on application tape. Before applying, we degreased and primed the panel with isopropyl alcohol and set out the position with masking tape to fix the height and the spacing relative to the door shut lines. Wet application with a felt squeegee, removal of the application tape and edge working with a heat gun on the wing, where the curvature is most pronounced.