Automotive
IVECO Livery for Official Service Daily Vans
What we did
- Client
- IVECO
- Sector
- Automotive
- Area
- Signage
- Type of work
- Fleets
- Location
- Spain
Livery for the IVECO Daily vans of the brand's official service network. Each unit carries the 'IVECO Service' text block, the non-stop assistance phone number and a decal with the authorised workshop details, along with red and white reflective stripes on the sides and rear. The work was carried out on vehicles in active service, inside the workshop itself.
The challenge
The official service image is common to the whole network, but the authorised workshop details change with each dealership. The brand block had to stay identical while leaving a dedicated area for the variable information, all on bodywork with deep swages and side mouldings.
Our solution
We split the graphics into two layers: the fixed brand block and the stripes, produced from a set-out template common to all Daily vans, and the workshop details decal, printed separately and placed in a reserved position. The lettering is cut vinyl and the stripes reflective film, cut to the usable width between swages to avoid air pockets. Application followed degreasing and priming, with heat-conforming over the swages and edge sealing.
Materials used
- Cut vinyl for lettering and the assistance phone number
- Red and white reflective film for the side and rear stripes
- Digitally printed decal with the authorised workshop details
- Set-out template specific to the IVECO Daily bodywork
- Heat-forming tools and edge sealant
Results
- Official service brand block identical across every unit
- Reserved area that allows workshop details to change without redoing the livery
- Reflective stripes aligned and conformed between the body swages
- Work carried out in the workshop, with short downtime per vehicle
- Assistance phone number legible from both the side and the rear
The work up close
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