Corporate

ATRA Photocall and Graphic Mural for the 40th Anniversary Event

Events
Barcelona

The project

What we did

Client: ATRA
Sector: Corporate
Area: Events
Type of work: Photocalls & press walls
Location: Barcelona

Graphic production for ATRA's 40th anniversary event in an auditorium in Barcelona. We produced a banner photocall with the commemorative logo repeated in burgundy, plus a large-format printed vinyl wall panel dressing the stage wall between the two side projection screens. Unical Graphic carried out the artwork, printing and on-site installation.

The challenge

The venue has a raised timber floor and walls that could not be drilled, and the stage already had two side screens that fixed the available width. We had to dress the front with a continuous graphic, sized to the gap between the screens, and install the photocall without damaging the timber flooring.

Our solution

Measurements were taken on site before production. The mural was printed on large-format vinyl and applied in vertical drops overlapped to the millimetre, with the joins positioned away from the main graphic elements so the seams would not read. The photocall was resolved with a tensioned banner on a free-standing frame, with the grid of the commemorative logo in burgundy calculated for group framing. The assembly rested on protection over the timber floor and was removed after the event with no adhesive residue.