Automotive
BS AutoRenting Graphics for the leasing car fleet
What we did
- Client
- BS AutoRenting
- Sector
- Automotive
- Area
- Signage
- Type of work
- Fleets
- Location
- Spain
Graphics for the BS AutoRenting leasing car fleet. A common graphic set was produced to suit different vehicle models, carrying the company identity on the sides and tailgate. Applied in series in our own workshop, planned from the outset so it could be removed without a trace when each car reaches the end of its contract.
The challenge
In leasing, the vehicle does not belong to whoever puts the graphics on it and goes back to the dealer at the end of the contract. The graphics have to look consistent across the fleet and, at the same time, come off leaving no adhesive and no colour-fade marks on the paint, which is inspected on return.
Our solution
We specified a clean-removal cast vinyl, suited to bodywork that must go back in original condition, with a laminate that prevents differential ageing of the covered paint. Application works from templates by model, with dimensions taken from the wheel arches and door handles, which allows the same position to be repeated unit after unit. Each car goes through surface preparation, set-out, bay-by-bay application with heat-forming at creases and mouldings, and edge working so there is no lifted edge inviting a peel.
Materials used
- Clean-removal cast vinyl
- Protective laminate against differential ageing
- Set-out templates by vehicle model
- Surface pre-treatment before each application
- Heat-forming at creases and mouldings
Results
- A fleet with the same graphics in the same position on every unit
- Removal with no adhesive residue at end of contract
- Paint protected under the vinyl throughout the period of use
- Series application with tight workshop turnaround times
- Company identity visible in daily traffic
The work up close
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