Real Estate

Calvet Brand flags and banners for a show-jumping arena

Printing
Events
Spain

The project

What we did

Client: Calvet
Sector: Real Estate
Area: Printing · Events
Type of work: Sports events · Outdoor advertising
Location: Spain

Brand dressing of a show-jumping arena for Calvet. The installation combines vertical flags spread around the perimeter, banners carrying the brand name on obstacles and fences, and a tent with the logo next to the spectator area.

The challenge

The pieces stand on grass and in the open air, at a venue where the horses and the competition come first: nothing could encroach on the arena or move in the wind. The brand had to appear in photographs of the event without taking attention away from the course.

Our solution

The flags were mounted on poles with grass-friendly bases, spread so that the name appears in different planes of the arena. The printed banners were made to the size of the obstacles and fences, with tensioning and fixings that do not interfere with the competition. The tent bearing the Calvet name completes the brand presence in the spectator area. All material was produced in the workshop and installed by our own crew.