Large-format die-cut photocall at the Calvet equestrian event with a pony

Real Estate

Calvet Set Dressing for a Family Equestrian Event

Events
Spain

The project

What we did

Client: Calvet
Sector: Real Estate
Area: Events
Type of work: Sports events
Location: Spain

Graphic set dressing for Calvet's family equestrian event, staged outdoors on the grass of the competition ground. The project combines the dimensional brand letters installed on the main marquee, several large-format die-cut photo walls with illustrated characters, and a set of scenic huts with house facades that form the children's area.

The challenge

The whole installation was built on grass, outdoors and with children circulating between the pieces, which ruled out any support with sharp edges, heavy weight or risk of toppling. The set dressing also had to coexist with the real working use of the equestrian ground and be fully struck at the end of the day.

Our solution

The dimensional letters were made in lightweight material and fixed to the marquee structure, using its own framework rather than adding masts. The photo walls were produced as rigid die-cuts with rounded edges and wide-base cross feet, stable on grass with no need for pegs. The scenic huts were resolved as hinged folding facades, so they assemble without tools, fold flat for transport and can be reused at future editions of the event.