Free-standing welcome totem in a blue gradient with sponsor logos in the Cap Roig gardens

Technology

TD Synnex Welcome Totem for an Event in the Cap Roig Gardens

Printing
Events
Girona

The project

What we did

Client: TD Synnex
Sector: Technology
Area: Printing · Events
Type of work: Corporate events · Rigid substrates
Location: Girona

Fabrication and installation of the welcome totem for a TD Synnex corporate technology distribution event held in the Cap Roig gardens. The piece is free-standing, printed in a blue gradient with the sponsor logos arranged along the lower section. Unical Graphic handled the artwork, workshop production and the transport and installation at the venue, in Girona.

The challenge

The entrance to the venue is a garden, with no walls to fix graphics to and no ground that will take fixings. The welcome sign had to stand on its own outdoors, cope with the local wind and present the logos of several sponsors with a clear hierarchy over a gradient background.

Our solution

We produced a free-standing rigid-panel totem on a weighted base, sized to read standing at several metres and to travel flat-packed in a single van. The graphic was digitally printed and mounted full-bleed onto the panel, with lamination for outdoor use. The blue gradient was calibrated with a colour proof before the production run, so no banding would appear in the transition areas. The sponsor logos were aligned to a common baseline with equivalent optical heights. Installation with no groundwork and no fixings to the terrain.