Pharmaceutical
Pharma Venue dressing and floor vinyl for a respiratory congress
What we did
- Client
- Pharma
- Sector
- Pharmaceutical
- Area
- Printing · Signage · Events
- Type of work
- Corporate events · Vinyl & decoration · Corporate signage
- Location
- Barcelona
Full dressing of the venue for a medical congress on respiratory disease organised by a pharmaceutical company. The congress's green identity runs through the foyer, the registration desks, the interactive screen area, the staircase and the delegates' hotel. Unical Graphic produced the graphics in its workshop and installed them at both sites with its own crew.
The challenge
A fair-faced concrete building over several floors had to read as a single branded route, with no building work and respecting the existing floors and walls. The dressing also had to carry on into the hotel so that delegates recognised the congress from the moment they left their rooms.
Our solution
The floor became the common thread: green floor vinyl marking the routes between registration, session rooms and the interactive area. Above the desks a large welcome band was installed with square panels reproducing the congress icons. The stair risers were printed in sections so that the logo appears when the staircase is seen from below, and the railings were dressed in printed graphics. At the hotel, the columns were wrapped in green and a central pillar carried the full artwork, with floor vinyl under the lounge area.
Materials used
- Anti-slip floor vinyl on routes and lounge areas
- Welcome band and rigid panels with the congress icons
- Printed vinyl on stair risers
- Printed graphics for railings and counter fronts
- Column and pillar wraps in printed graphics
- Wayfinding totems with the congress icon
Results
- The congress identity is recognisable along the whole delegate journey
- Floor vinyl guides people between registration, session rooms and the interactive area
- The branded staircase becomes a stand-out image of the event
- Visual continuity between the venue and the delegates' hotel
- Reversible installation with no damage to floors or walls
The work up close
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