Retail
GSM Mediatech Illuminated sign for a shopping centre store
What we did
- Client
- GSM Mediatech
- Sector
- Retail
- Area
- Signage
- Type of work
- Illuminated signs · 3D letters · Shop signage
- Location
- Spain
Shopfront signage for a GSM Mediatech store inside a shopping centre. The sign combines red blocks bearing the GSM initials and the word Mediatech in illuminated built-up letters on the store's black fascia, completed by a projecting sign for visibility along the mall.
The challenge
In a shopping centre mall, signs compete with each other and with the general lighting. The GSM Mediatech sign had to stand out on the black fascia and also read at an angle from along the walkway.
Our solution
The initials were resolved as red blocks with cut-out illuminated letters, and the word Mediatech as white illuminated built-up letters, fixed directly onto the dark fascia. Internal LED lighting gives even light in each piece. A projecting sign with the logo was added for side-on reading. Installation was carried out while the store was trading, coordinating hours with the shopping centre.
Materials used
- Red built-up blocks with cut-out illuminated letters
- White illuminated built-up letters
- Internal LED lighting
- Projecting sign with logo
- Fixing onto an interior fascia
Results
- The store is identifiable from along the mall
- Strong contrast between red, white and the black fascia
- Front and side-on reading thanks to the projecting sign
- Even lighting across all pieces
The work up close
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