Head & Shoulders display with built-in screen and football-pitch floor vinyl in a supermarket aisle

FMCG

Head & Shoulders In-store football promotion with floor vinyl

Printing
Events
Spain

The project

What we did

Client: Head & Shoulders (P&G)
Sector: FMCG
Area: Printing · Events
Type of work: POS & displays · Pop-up & temporary retail · Rigid substrates
Location: Spain

Production of a Head & Shoulders promotion in hypermarkets with football as the theme. The kit includes a floor vinyl shaped like a football pitch carrying the campaign line, a goal panel with holes to shoot at and a display with a goalkeeper image, the product message and a built-in screen. Unical Graphic handled the printing, the fabrication of the units and the in-store installation.

The challenge

The promotion had to turn a supermarket aisle into a play area without blocking shoppers or trolleys, and the floor vinyl had to withstand constant traffic.

Our solution

The pitch was printed on floor vinyl with an anti-slip laminate, with the campaign line at both ends so it reads from either side of the aisle. The goal was made as a printed rigid panel with die-cut holes, light and easy to place in different areas. The main display combines the goalkeeper image and the product message with an opening for a screen. The pieces were designed as a modular kit to fit stores of different sizes.