Pantene promotional unit with a salon chair and mirror installed in a supermarket aisle

FMCG

Pantene Promotional Displays for an In-Store Activation

Printing
Events
Spain

The project

What we did

Client: Pantene
Sector: FMCG
Area: Printing · Events
Type of work: POS & displays · Pop-up & temporary retail · Rigid substrates
Location: Spain

Production, transport and installation of a rollout of Pantene promotional displays and product stands for an activation across several Carrefour stores. The set includes a large-format scenic unit carrying the campaign message, product stands and a salon corner with chair and mirror. All the pieces were made as a production run to guarantee an identical image in every store.

The challenge

The activation was replicated across several stores with aisles of different widths and very short build windows, usually outside trading hours. The pieces had to arrive pre-assembled, take up as little floor as possible, keep the public moving freely and hold exactly the same brand image at every location.

Our solution

We designed a modular system with lightweight rigid panel bodies on an internal structure, printed at high resolution and laminated to survive the rub of store traffic. The main unit was built as numbered modules assembled with concealed joints, with a ballasted base for stability without floor fixings. Product stands were resolved with trays and bespoke die-cutting to suit the pack format, and the salon corner was completed with a framed mirror and a chair. Production in series and labelling by store allowed a guided, repeatable build by our own team.