Citroën C3 from the Fundación ONCE Inserta programme with the campaign message applied to the rear door

Public Sector

Fundación ONCE Livery for the Inserta Programme Fleet

Signage
Spain

The project

What we did

Client: Fundación ONCE
Sector: Public Sector
Area: Signage
Type of work: Fleets
Location: Spain

Livery for the fleet of Citroën C3 cars of the Inserta programme run by Fundación ONCE, dedicated to helping people with disabilities into employment. The campaign message and the institutional logos, including that of the European Union, were applied to the rear door of each unit, with the proportions and clear space set out in each set of brand guidelines. A series of dozens of vehicles liveried to the same criteria.

The challenge

The campaign message and several institutional marks share a single panel, each with its own application guidelines and clear space requirements. They had to be arranged within the usable area of the rear door while keeping legibility and repeating exactly the same composition across dozens of units.

Our solution

We assembled the composition as a single piece, with the message and logos in register, to avoid misalignment when applying element by element. The multicolour logos were produced by digital printing on cast vinyl, with a laminate to protect against washing and UV; the lettering in cut vinyl. The set-out was fixed on a master unit, referenced to the door edge and the rear window line, and transferred to a template for the rest of the fleet. Priming, application with a felt squeegee and edges worked back on every vehicle.