Publishing
Norma Editorial Vans Wrapped with Comic Book Covers
What we did
- Client
- Norma Editorial
- Sector
- Publishing
- Area
- Signage
- Type of work
- Fleets
- Location
- Barcelona
Promotional livery for Ford Transit vans for Norma Editorial, a comic book publisher based in Barcelona. The cover illustrations were reproduced in full colour using large-format digital printing, covering the sides and rear doors of each vehicle. The approach was repeated across campaigns for several titles, changing the graphics on the same bodywork base.
The challenge
A comic book cover is an illustrator's work: the colour, the linework and the framing all have to hold up when moving from a printed page to a van side several metres long. The panel also has swages, mouldings and a wheel arch running straight through the image.
Our solution
We reframed each illustration on the panel template so that the main elements did not fall on the wheel arch or the rear door shut line. We profiled the colour with a printed proof before committing to production and printed in large format on cast vinyl with a gloss laminate to hold the saturation. The panels were applied with overlaps at the body shut lines, heat-conforming over swages and mouldings, and the edges were tucked into the openings and the door frames.
Materials used
- Full-colour large-format digital printing
- Cast vinyl for outdoor use
- Gloss protective laminate against UV radiation
- Printed colour proof for prior approval
- Heat gun and felt squeegee for conforming over swages
Results
- Covers reproduced in full colour across the complete side
- Framing adjusted so the wheel arch does not cut through the illustration
- Panel overlaps aligned with the body shut lines
- Rear doors liveried with continuity of image
- Same approach reused across campaigns for several titles
The work up close
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