Construction

Lotum Livery for Opel Movano Vans

Signage
Spain

The project

What we did

Client: Lotum
Sector: Construction
Area: Signage
Type of work: Fleets
Location: Spain

Livery for the large Opel Movano vans of Lotum, a company specialising in seamless flooring, waterproofing and roof refurbishment. Each unit carries the logo, the list of services, the social media icons and the phone number, distributed between the side and the rear doors. The whole scheme was produced in cut vinyl, making use of the flat surface of the bodywork.

The challenge

The service list is a long piece of text and it has to be arranged so it can be read at a glance from the pavement, without turning the side into a cluttered panel. On a van of this size, the vertical swages in the panel also dictate where each line can start and end.

Our solution

The graphics were composed on the actual Movano elevation, adjusting the type size and line spacing of the list to the clean areas between swages, and reserving the phone and social media block for the most visible zone. Everything was plotter-cut in polymeric cut vinyl and mounted with application tape, positioned dry using a hinge tape. The panel was degreased and primed, applied with a felt squeegee and heat-conformed over the swages and the rear door mouldings.