King stage backdrop with a central projection area and illustrated built-up pieces

Leisure & Entertainment

King Stage backdrop with relief pieces and freestanding logo

Printing
Signage
Events
Spain

The project

What we did

Client: King
Sector: Leisure & Entertainment
Area: Printing · Signage · Events
Type of work: Corporate events · 3D letters · Rigid substrates
Location: Spain

Set design for an internal King gathering: a large-format stage backdrop carrying the event's illustrated graphics, a central projection area and layered built-up pieces that give relief to the design elements. It is completed by the King logo made as a freestanding built-up piece placed in the room.

The challenge

The event design was full of illustrated elements (logo, game pieces, palm tree, wave, clouds) and the idea was for them to stand out from the surface rather than stay flat in print. Everything had to go into a room with a timber floor and finished walls, with no fixings into the building.

Our solution

The backdrop was resolved as a large self-supporting frame with printed graphics, leaving the central rectangle clean for projection. Built-up pieces cut to the outline of each illustration, printed and with visible returns so they cast a shadow, were fixed onto it. The King logo was made separately as a deep freestanding piece, with its orange gradient and a stable base to rest on the floor. The set was installed in the room by our own crew and checked before doors opened.