Pharmaceutical

Pharma Set Design for Corporate Event

Printing
Events
Barcelona

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Printing · Events
Type of work: Corporate events · Rigid substrates · Photocalls & press walls
Location: Barcelona

End-to-end graphic production for Pharma's corporate event held in an auditorium with a central videowall. We developed every visual element of the gathering: side backdrops carrying the campaign's icon pattern, a top-table front panel, a reception counter dressed in printed banner and illuminated free-standing panels, so that the event identity accompanied attendees from the entrance right through to the main room.

The challenge

The challenge was to visually unify an auditorium already fitted with a large-format videowall: the printed graphics had to sit alongside the on-screen content without competing with it, keep the logo legible from the back rows and be installed within a very tight window, between handover of the room and the start of the day's programme.

Our solution

We designed a system of modular pieces built around the campaign's icon pattern. The side backdrops were produced on rigid panel printed at high resolution with an anti-glare matte finish, to avoid hotspots under the stage lights and on camera. The top-table front panel was resolved with printed cut vinyl in coloured lines applied to a smooth surface, and the reception counter was dressed with a made-to-measure tensioned banner. A blue illuminated free-standing panel, placed beside the videowall, acts as a brand full stop and closes the composition of the stage.