Automotive

Lexus Brand area at the Polo Park of a show-jumping event

Printing
Events
Barcelona

The project

What we did

Client: Lexus
Sector: Automotive
Area: Printing · Events
Type of work: Sports events · Corporate events · Large format
Location: Barcelona

Production and installation of the Lexus brand area at the Polo Park of CSIO Barcelona, at the Real Club de Polo. The site combines vehicles displayed on plinths and platforms, welcome gazebos, lounge areas and brand signage, and reaches into the competition arena with a branded show-jumping fence. Unical Graphic handled the graphics, the built elements and the installation with its own crew.

The challenge

The area had to work by day and, above all, by night, on an outdoor site with plenty of visual competition from other sponsors. Several models had to be displayed with a premium feel while keeping the same look across every piece, from the gazebos to the arena.

Our solution

The hero models were placed on white plinths and platforms with underlighting, and some were framed by portal graphics carrying the model name. The black gazebos were dressed with printed valances and large-format product backdrops, and completed with branded counters and totems. For the rest areas, a logo-branded inflatable arch was combined with a terrace under a tensioned canopy. Vertical flag banners, raised banners and logo cubes organise the route and carry the brand from a distance. In the arena, the show-jumping fence was branded with the Lexus identity to take the brand into the competition itself.