Lexus GS F press launch stage with a central LED screen and blue and silver side wings

Automotive

Lexus Set design for the GS F press launch

Printing
Events
Spain

The project

What we did

Client: Lexus
Sector: Automotive
Area: Printing · Events
Type of work: Launches & openings · Large format · Corporate events
Location: Spain

Production and installation of the set for the Lexus GS F global dynamic press launch. The room was dressed with a stage backdrop framing the LED screen, shaped side wings in blue and silver and a large-format mural of the car running along the wall. The job was completed with a large outdoor brand hoarding carrying the F emblem.

The challenge

A multi-purpose room had to become a presentation space with the look of Lexus's performance range, with an integrated LED screen and ready to welcome the international press. The large pieces called for precise installation in a tight space.

Our solution

The stage backdrop was kept dark to give the LED screen full prominence, flanked by cut-out side wings in blue and silver that echo the car's design language. The side wall was covered with a continuous mural of the GS F printed in large format, which stays with the audience from their seats. Every piece was produced in the workshop and installed in the room by our own crew, with joints and wings adjusted on site. Outside, a large-format hoarding with the Lexus brand and F emblem was installed from an aerial work platform.