Fleet of Makro cars liveried with the corporate yellow stripe at mid-body height and across the bonnet

Retail Distribution

Makro Fleet Livery for Cars and Small Vans

Signage
Spain

The project

What we did

Client: Makro
Sector: Retail Distribution
Area: Signage
Type of work: Fleets
Location: Spain

Livery for the fleet of cars and small vans of Makro, a wholesale distributor for the hospitality and retail trade. On Renault Clio and Zoe models we applied the corporate yellow stripe at mid-body height, carried across the bonnet, and prepared one unit with a full blue livery and an oversized logo. A series job, using the same set-out templates for every unit of the same model.

The challenge

The yellow stripe crosses doors, wings and bonnet, so any deviation in height shows as soon as two cars are seen together. On top of that, the fleet mixes different body shapes and each vehicle had to be back in service within a short time.

Our solution

We started from a set-out per model: we measured a master unit, fixed the height of the stripe relative to the handle and the door line and transferred it to a template to repeat on the rest. The corporate yellow and blue were produced in plain cast vinyl, plotter-cut into sections with calculated overlaps so the joins fell into the body swage lines. The oversized logo was digitally printed and laminated. Dry application with a felt squeegee, heat-conforming over swages and bonnet, and edges worked back.