Slatted screen over a tartan-patterned panel in a McDonald's dining room

Restaurant

McDonald's Murals, tartan panels and recycling station

Printing
Signage
Spain

The project

What we did

Client: McDonald's
Sector: Restaurant
Area: Printing · Signage
Type of work: Vinyl & decoration · Large format · Corporate signage
Location: Spain

Graphic decoration for a McDonald's restaurant with a language of its own: tartan panels in green, blue and purple behind the slatted screens, photographic murals of faces crossed by colour stripes, white line drawings on a black background and illustrated graphics for the recycling station. Unical Graphic produced and installed the pieces during the fit-out.

The challenge

Several motifs had to sit together in the same dining room without losing unity, and the recycling station needed clear labelling by waste type that matched the decoration. Installation took place on site, with other trades in the unit.

Our solution

The tartan panels were printed in large format and installed behind the slatted screens, so the pattern is seen through them and shifts with the viewpoint. The photographic murals were fitted to each wall, with the white line drawings applied on black panels as a common thread between areas. At the recycling station the fronts were lettered with colour labels for organic, plastic and paper waste, accompanied by the same illustrations. The tartan graphics were also carried onto the terrace glazing.