Telecommunications
Movistar Esports team stand
What we did
- Client
- Movistar
- Sector
- Telecommunications
- Area
- Events
- Type of work
- Trade show stands · Sports events
- Location
- Spain
Production and installation of Movistar's stand for its esports team at a gaming event. A truss gantry holds a large graphic backdrop with the team's players and a sponsor photocall, on corporate blue carpet, with wrapped counters, gaming stations and shirts displayed on mannequins.
The challenge
Bringing an esports team's image to a dark, busy hall with a quick-build stand that worked at once as a brand showcase, gaming area and meeting point with fans.
Our solution
A perimeter truss structure supports both the graphics and the lighting, with a large tensioned backdrop and a sponsor wall for photos. The counters were wrapped with corporate graphics and the blue carpet defines the space and ties everything together.
Materials used
- Truss structure with integrated lighting
- Large-format tensioned graphic backdrop
- Sponsor photocall
- Counters wrapped with corporate graphics
- Blue exhibition carpet
Results
- Stand recognisable from anywhere in the hall
- Usable space for gaming, press and fans
- Fast build and dismantling
- Team image consistent with the Movistar brand
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