Würth Ford Transit van with large-format printing reproducing a workshop interior along the side

Industry

Würth ORSYmobil Mobile Workshops with Large-Format Printing

Printing
Signage
Spain

The project

What we did

Client: Würth
Sector: Industry
Area: Printing · Signage
Type of work: Fleets · Large format · Vehicles
Location: Spain

Livery for the Würth fleet of mobile workshops on large vans of the Ford Transit type fitted with the ORSYmobil system. The side was resolved with a large-format digital print using a trompe-l'oeil effect that reproduces the workshop interior, with its shelving and storage cases, while the lettering and logo were applied in cut vinyl. The work covered several units of the fleet.

The challenge

A trompe-l'oeil requires the printed image to line up with the real panel: the shelves have to sit horizontal and the cases keep their proportions despite the swages, mouldings and wheel arch along the side. Any distortion breaks the illusion of depth.

Our solution

We started from the actual dimensions of the side, with the lines of the swages and mouldings plotted on the elevation, so the artwork could compensate for the areas that would be conformed and stop the shelving from curving. The image was printed in large format on cast vinyl and laminated. Application was done panel by panel, set out from the waistline, with heat-conforming at the swages and wheel arch and edge sealing. The lettering and logo were cut separately in cut vinyl and fitted over the print once it had settled.