ONO 'Píllalos al vuelo' promotional space with graphic backdrop, prize booth and branded cube

Telecommunications

ONO 'Píllalos al vuelo' promotional space in shopping centres

Printing
Events
Spain

The project

What we did

Client: ONO
Sector: Telecommunications
Area: Printing · Events
Type of work: Pop-up & temporary retail · POS & displays
Location: Spain

Production of a touring ONO promotional space for the 'Píllalos al vuelo' campaign in shopping centres. The set comprises a graphic backdrop with the campaign illustration, purple floor vinyl defining the area, a cube branded with the logo and a prize booth for the public. Unical Graphic produced the graphics and elements and carried out the installations.

The challenge

The space had to be put up and taken down in different shopping centres, in malls with very different floors and backgrounds. It needed to define the game area without building work and keep the same look at every location.

Our solution

The backdrop was resolved as a free-standing graphic panel carrying the promotion's illustration and message. The purple floor vinyl, cut to the shape of the area, marks out the space without barriers. The cube branded with the ONO logo serves as counter and support. Every piece was designed to be transported and reassembled at each centre.