Room at the EBU and RTVE broadcast summit with roller banners and large-format signage

Media

EBU and RTVE Room signage and banners for a broadcast summit

Events
Spain

The project

What we did

Client: EBU RTVE
Sector: Media
Area: Events
Type of work: Corporate events
Location: Spain

Signage for the spaces of an international broadcast technology and innovation summit organised by EBU and RTVE. The commission covered room signage, roller banners in the circulation areas and the graphic backdrops for the speaking areas. Unical Graphic produced the whole package at its premises and installed it at the venue during the window before the programme began.

The challenge

A summit with several simultaneous rooms demands signage that directs without ambiguity, and that every piece shares one criterion of colour and typography, whether it comes from the organiser or from the broadcaster. Much of the content is also recorded and transmitted, so the backdrops had to behave well on camera.

Our solution

The artwork was unified under a single colour profile and a printed proof of the corporate tones was run before production was released. The large-format pieces were resolved in silicone-edge textile tensioned in an aluminium frame, a matt finish that returns no reflection to the lights or the cameras. The circulation areas were covered with roller banners, light and repositionable during the event. Installation was carried out room by room, with a prior set-out of each position and a tension check before the doors opened.