Backlit landscape backdrop with a lounge of white armchairs on artificial grass in a hotel function room

Pharmaceutical

Pharma Backlit backdrop and lounge area for a medical meeting

Events
Spain

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Events
Type of work: Corporate events · Photocalls & press walls
Location: Spain

A brand space for a pharmaceutical company at a medical meeting held in a hotel. A backlit backdrop with the product artwork, set against an open landscape, heads a lounge area of white armchairs and low tables placed on an artificial grass carpet. Unical Graphic produced the backdrop and installed the whole set in the function room.

The challenge

The space sat in the room's coffee area, with dim ambient light: it had to create a corner that invited people to sit down while showing the product message clearly.

Our solution

The backdrop was built with an aluminium frame, internal LED lighting and tensioned fabric graphics, so the image stays sharp even in a dim room. The artificial grass carpet carries the landscape of the artwork onto the floor and marks out the rest area. The armchairs and low tables were arranged to keep the backdrop message always in view. The whole set was installed and dismantled within the hotel's schedule.