Backlit photocall frame installed in the reception area of the Pharma corporate meeting

Pharmaceutical

Pharma Backlit photocall frame for a corporate meeting

Events
Spain

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Events
Type of work: Photocalls & press walls
Location: Spain

Photocall resolved with a backlit aluminium frame for the corporate meeting of a pharmaceutical laboratory. It was placed in the reception area, where guests are photographed on arrival, and brings its own light rather than depending on the general lighting of the room. Unical Graphic handled the build of the system, the printing of the textile and the installation at the venue.

The challenge

Reception areas tend to be badly lit for photography: overhead light, hard shadows and a backdrop that comes out flat. The photocall had to solve that light by itself, spread it evenly across the whole surface and avoid hot spots that would give away the LED modules.

Our solution

We used a backlit aluminium frame with perimeter LED modules and an internal diffuser, which spreads the light without leaving the pattern of the strips on the backdrop. The graphics were printed on silicone-edge textile, translucent and calibrated so the colour does not shift when lit from behind; the matt finish avoids direct glare under flash. The frame was fixed to the floor on a ballasted base, with no drilling, and the cabling was concealed through the structure to the nearest socket.