Pharmaceutical

Pharmaceutical Event

Events
Barcelona

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Events
Type of work: Corporate events
Location: Barcelona

Full production of the graphic and scenic elements for Pharma's pharmaceutical event. A project spanning the design and manufacture of a three-dimensional volumetric piece as the event's centrepiece, a backlit light box featuring the congress branding, the main stage set design with a large-format screen, and the hospitality desk for welcoming attendees. Everything produced and installed by the Unical team.

The challenge

The event required a high-level visual production that conveyed the scientific rigour and patient commitment that define Pharma, within a congress format with demanding aesthetic standards. Every element had to be consistent with the event's graphic identity — teal, purple and white tones — and work independently as a communication piece, while together creating an immersive visual experience for attendees.

Our solution

We designed and manufactured a large-format 3D volumetric piece with the lettering in relief on a teal structure, which acted as the event's iconic element. We also produced a large-format backlit light box with the congress logo in corporate colours, the main stage set design with integrated LED screen and side branding, and the hospitality desk with access signage and Pharma branding.