Welcome area at a medical event with a graphic counter, purple LED-edged totem and illuminated welcome lettering

Pharmaceutical

Pharma Welcome desk and illuminated lettering for a medical event

Printing
Signage
Events
Spain

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Printing · Signage · Events
Type of work: Corporate events · 3D letters · POS & displays
Location: Spain

Production of the welcome area and auditorium entrance for a pharmaceutical company's medical event. The route starts at a registration counter wrapped in the meeting's graphics, continues with a totem fitted with a vertical LED profile and ends with illuminated welcome lettering above the entrance and a purple light frame around the hall door. Unical Graphic produced the pieces and installed them at the venue.

The challenge

The foyer was dark with a low ceiling: the graphics had to lead delegates to the hall and keep the event's technological look without relying on the venue's lighting.

Our solution

The counter and totem were wrapped in graphics printed on a dark background, with the event artwork at large scale so it reads from the entrance. A vertical purple LED profile was built into the totem, matching the light frame around the auditorium door, so the entrance is signposted from the far end of the corridor. Illuminated welcome lettering was installed above the entrance, with a second vertical version beside the door. The build took place within the pre-event time window.