Stage at the Pharma event with neon LED dimensional letters on a wooden pallet backdrop

Pharmaceutical

Pharma Set Design with Neon Dimensional Letters

Signage
Events
Barcelona

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Signage · Events
Type of work: Corporate events · 3D letters
Location: Barcelona

Complete set design for Pharma's meeting on atopic dermatitis, under the theme. The stage combines a backdrop built from recycled wooden pallets, dimensional 'D.' and 'A.' letters lit with neon LED and printed panels carrying the campaign silhouettes, all integrated with the room's two large-format screens.

The challenge

Pharma wanted a stage with character, consistent with the sustainability message of the meeting, in an open-plan room with no stage backdrop of its own. We had to build a backdrop with enough presence to hold its own against two giant screens, one that felt warm rather than corporate and that could be dismantled without leaving a mark on the space.

Our solution

We built a modular backdrop from recycled wooden pallets, grouped into blocks of differing heights to give the background rhythm. Over it we applied printed panels carrying the campaign graphics and mounted the dimensional 'D.' and 'A.' letters in acrylic with flexible magenta neon LED, which act as the visual focus of the stage and as a natural background for photographs. A wooden riser walkway extends the stage towards the audience and connects the two side screens.