Corner stand with blue and yellow backlit walls and a high table at a cardiology congress

Pharmaceutical

Pharma Backlit corner stand for a cardiology congress

Printing
Events
Spain

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Printing · Events
Type of work: Trade show stands · Large format
Location: Spain

Corner stand for a pharmaceutical company at a cardiology congress. Two backlit fabric walls set in an L, carrying the campaign artwork in blue and yellow and finished with a light line at the base, frame a meeting area with a high table and stools. Unical Graphic handled the frames, fabric printing and installation in the exhibition hall.

The challenge

The exhibition hall was large with warm ceiling lighting: the stand, on a small footprint, had to be visible from the entrance and stand apart from its neighbours without bulky elements.

Our solution

Tall aluminium frames with internal LED lighting and tensioned fabric graphics were installed, keeping the campaign's strong colours under any light. A light line was built into the base of both walls, visually lifting the stand off the floor. The artwork was laid out so the key messages sit at reading height and the rest fills the upper part, visible from afar. The meeting area was kept clear, with a high table and stools.