Circular stage at Pharma's congress with printed backdrops and RGB LED

Pharmaceutical

Pharma Congress Set Design

Events
Spain

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Events
Type of work: Corporate events · Photocalls & press walls
Location: Spain

Set design for Pharma's congress, a cardiovascular, renal and metabolic meeting conceived as a blacked-out room where all the visual information comes from the graphic and lighting production. The project takes in the curved printed backdrops that wrap the room, the circular stage riser with a perimeter RGB LED profile and the sculptural LED tube installations that frame the space.

The challenge

The event concept called for working with the room in complete darkness, which means every element has to provide its own light and colour temperature must be controlled precisely so the printed graphics neither disappear nor shift on camera. Added to that was the curved geometry of the background, which will not take flat panels without the joints showing.

Our solution

The backdrops were produced as curved modules calculated to the room's actual radius, with high ink density printing to hold the blacks of the design in low light. The circular riser was finished with an addressable RGB LED profile that traces the outline of the stage and allows the colour to be synchronised with each block of the programme. As finishing pieces, we installed two sculptural interwoven flexible LED tube installations at the entrances, which work both as a photo point and as visual wayfinding in a room with no light references.