Outdoor medical congress stand with photocall panels, a branded counter unit and a vertical flag banner beside the entrance

Pharmaceutical

Pharma Outdoor stand for a medical congress

Events
Spain

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Events
Type of work: Trade show stands
Location: Spain

Outdoor stand built in the arrivals area of a medical congress for a pharmaceutical laboratory. The set-up combines photocall panels, a branded counter unit acting as the welcome point and a vertical flag banner that gives visibility from a distance. Unical Graphic handled the fabrication, graphics printing and on-site build, within the time slot allocated by the organisers.

The challenge

An outdoor congress area has no walls to hang anything from and is exposed to wind and sun. We had to raise a recognisable stand in a few hours, stable without fixings into the paving, and with graphics that would survive the weather for the full run of the congress.

Our solution

The structure was resolved with braced modular aluminium profile, ballasted at the base, with no drilling into the venue paving. The photocall panels were built in lacquered rigid panel with graphics printed on outdoor-rated media and anti-glare laminate, so photographs would not come back washed out. The counter unit was made to measure in the workshop, finished in vinyl and dry-built before transport, so it reached the venue as a set of numbered parts. The flag banner went on an independent mast with a ballasted base. The whole set-up went up and came down inside the show's time window.