
Pharmaceutical
Pharma Modular stand with relief pieces and illustrated graphics
What we did
- Client
- Pharma
- Sector
- Pharmaceutical
- Area
- Printing · Signage · Events
- Type of work
- Trade show stands · 3D letters · Rigid substrates
- Location
- Spain
In-line stand for a pharmaceutical company at a medical congress, with room for two of the company's products. A corporate module lacquered in blue with an integrated counter opens the stand, followed by a continuous illustrated wall combining illuminated raised logos, 3D cut-out pieces and a curved column holding a screen. Unical Graphic produced the structure, relief pieces and graphics and installed them at the venue.
The challenge
Two different products had to share one wall without the stand looking split, and a flat graphic needed depth in a shallow space.
Our solution
The corporate module was built in volume, with a round-cornered counter lacquered in blue and the brand in white lettering. The product wall was printed as one continuous illustration, linked by a curved central column carrying the screen. Cut-out relief pieces, such as the bridge and the oversized tablet, were added on top of the graphics to give depth and catch the eye from the aisle. The product logos were made in relief and lit with spotlights, and the side was finished with cut-out shapes in the brand colours.
Materials used
- Lacquered corporate module with integrated counter
- Continuous wall with printed illustrated graphics
- Raised product logos
- 3D cut-out pieces on the graphics
- Curved column with screen mount
- Spotlights over the wall
Results
- Two products presented in one continuous visual story
- Relief pieces give depth to a shallow stand
- Corporate brand recognisable from the aisle
- A welcome area with high table and stools
The work up close
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