Cosmetics
Sensalia Labs Iroha Nature Korean beauty showroom
What we did
- Client
- Sensalia Labs
- Sector
- Cosmetics
- Area
- Printing · Events
- Type of work
- Pop-up & temporary retail · POS & displays · Large format · Corporate events
- Location
- Spain
Design, production and installation of a temporary Korean beauty showroom for Sensalia Labs and its Iroha Nature brand. An open-plan room was turned into a pastel Seoul street: themed façades with small roofs and backlit frames for the face mask displays, large-format campaign murals, a «Korean Beauty City» photocall, product areas with shelving and a presentation room for clients.
The challenge
Creating an immersive brand space inside a hotel room in just a few days to present the catalogue to distributors, with many different products that had to look organised and carry the K-beauty aesthetic that defines the brand.
Our solution
The space was built with freestanding modules wrapped in printed graphics, forming façades with cut-out roofs and LED-backlit openings for the product displays. Large-format murals mark the route and the meeting room, and product lines were grouped by colour on panels with metal shelving. Everything was designed to be assembled and dismantled without damaging the room.
Materials used
- Freestanding modules wrapped in printed graphics
- LED backlit frames
- Large-format murals
- Face mask displays and metal shelving
- Cut-out roof-shaped pieces
- Illuminated brand sign
Results
- Hotel room turned into an immersive brand showroom
- Catalogue organised by line and colour
- Space designed for photos and social media
- Build and dismantling with no construction work
The work up close
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