Automotive
Tibau Team Assistance truck livery for the 2024 Dakar
What we did
- Client
- Tibau Rally Assistance Team
- Sector
- Automotive
- Area
- Signage · Events
- Type of work
- Vehicles · Sports events
- Location
- Saudi Arabia
Livery for the Tibau Rally Assistance Team support trucks for their 2024 Dakar campaign. Over the trucks' white base, the team logo was applied to cab and box, along with the graphics of the teams they were supporting and the sponsors on the box panels. The photos show the trucks in the race itself, through canyons and dunes.
The challenge
At the Dakar the trucks spend weeks in sand, dust, stones and pressure washing, and each supported team needs its own identification. The livery had to last to the finish and combine the team's brand with its clients' on the same vehicle.
Our solution
Each truck was given a common base, with the Tibau Team logo on doors, front and box, plus box graphics specific to the supported team. Panels were produced in printed laminated vinyl, and sponsor logos in cut vinyl that is easy to replace between editions. Application was done in the workshop before shipping, with edges sealed in the areas most exposed to abrasion and washing.
Materials used
- Printed vinyl with protective laminate
- Cut vinyl for team and sponsor logos
- Box graphics specific to each supported team
- Edge sealing in exposed areas
- Workshop application before shipping
Results
- Trucks identified in the race with the team brand
- Each supported team's graphics visible on the box
- Livery exposed to the conditions of a rally raid
- Logo system easy to update between editions
The work up close
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