Real Estate
TM Grupo Inmobiliario Car Livery with a Large-Format Icon
What we did
- Client
- TM Grupo Inmobiliario
- Sector
- Real Estate
- Area
- Signage
- Type of work
- Fleets
- Location
- Spain
Livery for a series of red Seat León cars for TM Grupo Inmobiliario. A house icon set within a circle was applied to the side, produced in large-format cut vinyl, accompanied by the logo and the web address on the door and the rear window. Cutting, set-out and installation at our premises, applying the same criteria to every unit.
The challenge
The icon takes up much of the side and crosses the shut line between the front and rear doors, as well as the handle and the lower moulding. A piece that size in cut vinyl allows no repositioning: the circle has to close without distortion and the shut line has to stay clean.
Our solution
We plotter-cut the icon in white cast vinyl and split it into overlapping sections, placing the cuts on the door shut line so they would not read against the red. After degreasing and priming the panel, we marked the axis of the circle with masking tape and applied wet, working from the centre outwards with a felt squeegee. The outline was heat-conformed over the moulding and the lower swage and trimmed with a scalpel at the handle. The logo and web address were applied dry to the door and rear window.
Materials used
- White cast vinyl for the large-format icon
- Cutting plotter with division into sections and calculated overlap
- High-tack application tape for large pieces
- Heat gun for conforming over moulding and swages
- Cut vinyl for the logo and web address
Results
- Circle closing without distortion across the door shut line
- Section overlaps aligned with the lines of the bodywork
- Outline conformed over moulding and handle without lifting
- High contrast of the white against the vehicle's corporate red
- Same position for the icon and lettering on every unit
The work up close
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