Outdoor Andalucía promotional cube with printed banners for the 'tu mejor tú' campaign on weighted bases

Institutional

Turismo Andaluz Outdoor promotional cube with campaign banners

Printing
Spain

The project

What we did

Client: Turismo Andaluz
Sector: Institutional
Area: Printing
Type of work: Outdoor advertising · Large format
Location: Spain

Production and installation of an outdoor promotional cube for a Turismo Andaluz campaign. The faces of the cube carry large-format printed banners with sailing and golf imagery, the campaign line, the Andalucía logo and the web address. The structure is free-standing and rests on weighted bases, with no fixings into the ground. Unical Graphic handled the printing, the structure and the installation.

The challenge

The piece had to stand outdoors on gravel, withstand the wind without fixings and keep its banners taut for the whole campaign.

Our solution

An aluminium profile structure was designed with corner posts and flat weighted bases that spread the load across the ground. The banners were printed in large format with an outdoor laminate and tensioned in perimeter frames to avoid creases. Each face combines an activity image, the campaign line and a white lower band with logo, web address and QR code, so the cube reads from any angle.