The project

What we did

Client: UOC
Sector: Education
Area: Events
Type of work: Photocalls & press walls · Corporate events
Location: Spain

Summer photocall for the Universitat Oberta de Catalunya, set up on the outdoor terrace of one of its buildings. The sky blue graphics with inflatable flamingos carry the message 'Bon estiu!' ('Have a good summer!') and the tag #SomUOC, and act as a photo backdrop for the university community before the holidays.

The challenge

Being outdoors, the piece had to stay stable with the graphics taut despite wind and direct sun, without fixings into the terrace paving.

Our solution

The photocall was built as a freestanding framed structure on support feet, carrying full-bleed printed graphics. The layout keeps the message centred and the flamingos at either end, so people having their photo taken are framed by the illustration. Production took place in the workshop and installation on the terrace by our own crew.