Giant walk-in snow globe beside the Vodafone marquee in front of Oviedo Cathedral

Telecommunications

Vodafone Giant snow globe for a Christmas activation in Oviedo

Printing
Events
Oviedo

The project

What we did

Client: Vodafone
Sector: Telecommunications
Area: Printing · Events
Type of work: Corporate events · Pop-up & temporary retail · POS & displays
Location: Oviedo

Production and installation of a Vodafone Christmas activation in the cathedral square in Oviedo. The centrepiece is a giant snow globe: a transparent inflatable bubble the public can walk into, with a reindeer, trees and snowmen on a white base. The set-up is completed with a platform and red carpet, rope-and-post barriers, promotional panels and a branded marquee. Unical Graphic handled the production, transport and installation.

The challenge

The installation stood in an outdoor heritage setting: it had to be built without fixings into the paving, kept stable in the wind and organised for the flow of visitors.

Our solution

The inflatable bubble was set on a raised platform with red carpet, which levels out the stone paving and serves as the base for the decorative figures. The reindeer, trees and snowmen were produced in the workshop and fixed to the platform. The perimeter was marked out with posts and red rope to organise the entry queue, and printed promotional panels were placed beside the entrance. The Vodafone marquee completes the customer area.