Telecommunications
Vodafone Sculpted flip-flop vending machine for Fibra Ono
What we did
- Client
- Vodafone
- Sector
- Telecommunications
- Area
- Printing · Events
- Type of work
- POS & displays · Corporate events · Pop-up & temporary retail
- Location
- Spain
Fabrication of a sculpted vending machine for a Vodafone One and Fibra Ono street marketing action. The piece wraps a product machine with two large flip-flop soles and a curved strap, printed with the campaign message, and hands out free flip-flops right on the promenade. Unical Graphic handled the workshop production, the graphics and the outdoor set-up.
The challenge
The piece had to read as a giant flip-flop from any angle along the promenade while still working as a vending machine. Being outdoors, it needed to stay stable in the wind and withstand constant use by the public.
Our solution
The soles were built as large-format sculpted pieces with a visible edge and a lacquered finish in corporate red. The strap was resolved with a curved sheet that joins both soles and wraps around the body of the machine. The campaign graphics and service icons were applied in printed vinyl on the faces of the soles. The machine front was branded Vodafone One, leaving the window clear to show the product. The whole unit sat on its own base so it could work outdoors without fixings.
Materials used
- Large-format sculpted soles with red lacquered finish
- Curved sheet forming the flip-flop strap
- Printed vinyl with campaign message and service icons
- Branding of the vending machine front
- Free-standing base for outdoor use
Results
- Instantly recognisable as a giant flip-flop along the whole promenade
- Campaign message legible on both faces of the soles
- Product giveaway built into the piece itself
- A meeting point for the promo team and the public
- Stable outdoor installation with no building work
The work up close
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