Telecommunications
Vodafone 'Surf Experience' outdoor promotional space
What we did
- Client
- Vodafone
- Sector
- Telecommunications
- Area
- Printing · Events
- Type of work
- Corporate events · Outdoor advertising
- Location
- Spain
Graphic production for the Vodafone Surf Experience promotional space, set up outdoors next to a sports venue. The installation combines a large circular logo on truss, a perimeter of barriers with wave graphics in corporate red and vertical ONO flag banners. Unical Graphic produced the graphics and handled the installation.
The challenge
The space ran along a street, with several activity points that had to read as one brand installation. Everything had to be built outdoors, temporarily and without building work.
Our solution
A continuous perimeter of barriers was designed with a wave silhouette cut along the top edge and the 'Surf Experience' line repeated along the route. A large-diameter circular logo on truss acts as a header visible from afar. Vertical ONO flag banners set the rhythm of the space and cubes branded with the Vodafone logo serve as bases and signage.
Materials used
- Barriers with printed graphics and wave-cut top edge
- Large-format circular logo on truss
- Vertical flag banners on poles
- Cubes branded with the corporate logo
Results
- The brand installation reads as one continuous space
- A header visible from afar thanks to the circular logo
- Surf theme built into the perimeter itself
- Temporary installation with no impact on the street
The work up close
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