Logistics

WagonGo Fleet Livery for Mercedes Vans

Signage
Spain

The project

What we did

Client: WagonGo
Sector: Logistics
Area: Signage
Type of work: Fleets
Location: Spain

Livery for the WagonGo fleet of Mercedes-Benz Sprinter and Citan vans, operated by a delivery platform. The logo and the promotional claim were applied to the side and the rear doors of each unit, using the same scheme across both body sizes. The work was planned in batches to keep the fleet operating while the vehicles were being liveried.

The challenge

The fleet mixes two body shapes of very different height and surface area, the Sprinter and the Citan, and the graphics had to read the same on both without redesigning them. Added to that, delivery vehicles cannot stand idle: each unit had only a short workshop window.

Our solution

We scaled the graphics into two versions, one per body shape, keeping the proportion of the logo and the cap height of the claim so that legibility at a distance was equivalent. The elements were produced in cast cutting vinyl and the colour pieces in laminated digital printing. For each model we prepared a set-out template referenced to the side panel swage and the rear door edge, so the following batches could be installed without measuring again. Dry application, heat-conforming over swages and edges worked back.