Curved gallery of lightboxes with black-and-white photographs and illuminated cube seats

Pharmaceutical

Pharma Venue dressing for a multiple sclerosis summit in a hotel

Printing
Events
Barcelona

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Printing · Events
Type of work: Corporate events · Rigid substrates · Photocalls & press walls
Location: Barcelona

Production and installation of the complete dressing for a multiple sclerosis summit organised by a pharmaceutical company in a Barcelona hotel. The project covers a gallery of photographic lightboxes, curved printed walls, a large backlit wall with a sculpture, registration and workshop booking counters, illuminated cubes and welcome signage. Unical Graphic built the pieces in its workshop and installed them with its own crew.

The challenge

A hotel offers multi-purpose function rooms and neutral carpets: the challenge was to turn several rooms and the lobby into a route with its own identity, consistent from start to finish. Everything had to be built and struck without damaging the hotel's finishes.

Our solution

The exhibition space was organised around a curved gallery of lightboxes that welcomes attendees with large-scale photographs and illuminated cube seats. The curved walls, printed in full colour, present the scientific content alongside welcome tables. A large-format backlit wall with a sculpture on a circular plinth acts as the focal point of the room. The registration counter, the workshop booking point and wrapped totems were installed in the lobby, with a cut-out welcome sign at the hotel entrance. All pieces are free-standing and rest on the existing floor.