Pharmaceutical

Pharma Set and Signage for a Medical Symposium

Printing
Events
Spain

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Printing · Events
Type of work: Corporate events · Rigid substrates · Photocalls & press walls
Location: Spain

Complete set for a medical symposium organised by a pharmaceutical company. Unical Graphic produced the stage backdrop, the supporting roll-ups and the room and wayfinding signage, and handled the build and strike on site. The elements were resolved with a common graphic line so the room reads as a single whole from any position.

The challenge

The room had to be dressed between the previous night and the morning of the symposium, without touching walls or ceiling and sharing the space with the audiovisual crew. The stage backdrop had to stand up to direct lighting and cameras without producing reflections or moiré.

Our solution

The backdrop was resolved in textile printed with a silicone edge and tensioned in aluminium profile, a matt finish that does not bounce stage light and that travels folded in a bag. The roll-ups were prepared in aluminium cassettes with replaceable graphics, and the wayfinding signage in rigid foam PVC panel and cut vinyl for the door signs. Everything was numbered by zone in the workshop and our own team built to the room plan, coordinated with the audiovisual install.