Continuous large-format panel with an illustration of the Barcelona skyline in the congress welcome area

Biotechnology

Advanced Therapies Europe Graphic Production for an International Congress

Events
Barcelona

The project

What we did

Client: Advanced Therapies Europe
Sector: Biotechnology
Area: Events
Type of work: Corporate events
Location: Barcelona

Full graphic production for the Advanced Therapies Europe international congress in Barcelona. The brief covered a continuous panel several metres long carrying an illustration of the city skyline for the welcome area, the sponsor panels and the auditorium set design with the stage front adapted to the LED screen. Unical Graphic took on the artwork preparation, printing and installation at the venue.

The challenge

A congress running over several days means producing many different pieces to a single colour standard and installing them within the window the venue allows. The continuous panel, several metres long, had to go up plumb and with the illustration unbroken, and the auditorium set design had to sit alongside the LED screen without competing with it.

Our solution

Every piece was printed to the same colour profile and in the same run, so that the continuous panel, the sponsor panels and the auditorium front held an identical tone. The continuous panel was split into numbered rigid modules, with the cuts taken along discreet lines in the artwork and the layout set out on site beforehand to guarantee the continuity of the illustration. In the auditorium, skirts and side panels were adjusted to the dimensions of the LED screen. Installation was carried out in phases, within the time slot the venue allowed.